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May 1, 2015
By: TOM BRANNA
Editor
Professional hair care brand Sexy Hair is merging traditional media with advanced mobile shopping technology in the May issue of Cosmopolitan. By working with PowaTag, readers of the Cosmo issue will be able to instantly purchase Sexy Hair’s Big Sexy Hair Spray & Play hairspray with their smartphone, simply by scanning the special ad. Sexy Hair is the first beauty brand to implement PowaTag’s instant-shopping technology in a major US magazine. “Advertising in the top fashion and beaut...
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